Wednesday, March 16, 2005

Creative Design for Effective Display


In a world where consumers are constantly bombarded with advertising and promotional messages, up to 75% of brand purchase decisions are still made in store - at the retail point of sale. In the battle for customer attention and brand loyalty, only point of sale display can exert any real influence at this critical time and place. Counter display should therefore form a critical component of any integrated consumer or trade marketing programme. Focal POP specialises in creating impactful point of sale design and counter display that will enhance your brand's presence and performance in an increasingly competitive retail environment.

Point of sale –Yamaha

Counter Display – Arla

Pharmacy Display – Zanprol

Retail Display – NicQuitin

Display Stand - Germolene

  • Focal POP is the specialist point of sale division of Focal Design Limited. Focal is Manchester based and has over 30 years experience of providing comprehensive trade marketing, brand design, counter display and product launch solutions to multinational and UK blue chip companies. Our specialty areas of trade marketing include product launches and sales force support. Specialty market categories include grocery, pharmacy and healthcare.

  • Whether your retail environment is on the high street or out of town, in the multiple, specialist or independent sectors, to maximise the point of sale impact of an existing brand or new product launch please contact Brendan O'Toole on e-mail at brendan.otoole@focalpop.co.uk , phone 01663 746100 or click on the "enter web site" button below.


Point of Sale Display | Point of Purchase | Retail Display | Counter Display | Display Stands | Shelf Display | Pharmacy Display

Focal Design Limited, The Old Bakery, Albion Road, New Mills, High Peak SK22 3EX, UK

Telephone 01663 746100 Fax 01663 746920